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DTSTART:20161026T190000Z
DTEND:20161026T200000Z
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SUMMARY:Pt. 1 Managing Media for Business - Susan Down of Local News Eye
DESCRIPTION:Join us for this two part series on Media Relations for Business. Presenter Susan Down is a seasoned editor\, columnist\, and writer with national credentials. She'll provide the specifics on developing a good relationship with media\, getting their attention\, and the best way(s) to tell your story.\n\n\n\nWhile we welcome you to one or both sessions\, you'll find the most value in attending both sessions.\n\n\n\n1: Managing Media: Grabbing Attention\, Oct. 26\n\nIn part one\, you will learn what elements to consider when pitching your story\, and how to:\n\n\n	Identify the news potential in your business\n	Understand what the media wants\n	Learn the value of earned media and how it can complement your advertising plans\n	Write a news release or news advisory in the proper format\n	Reach the right media\n\n2: Managing Media: Telling Your Business Story\, Nov. 2 \n\nIn part two\, using real examples and practice sessions\, you will learn to:\n\n\n	Prepare for an interview for print or broadcast media\n	Follow up after the feature\n	Deal with media errors\n	Maintain your media contacts\n\nPresented by:\n\nSusan Down runs an online news website for the Cowichan Valley called Local News Eye. A newspaper veteran\, she was a popular feature writer and columnist at the Times Colonist before working as managing director of dailies for Newspapers Canada. She has been a regular contributor to the National Post and the Toronto Star. She also handled media relations for Royal Roads University.
X-ALT-DESC;FMTTYPE=text/html:<br />\n<span style="font-size:14px\;"><span style="font-family:arial\;">Join us for this two part series on Media Relations for Business. Presenter Susan Down is a seasoned editor\, columnist\, and writer with national credentials. She&#39\;ll provide the specifics on developing a good relationship with media\, getting their attention\, and the best way(s) to tell your story.<br />\n<br />\n<em>While we welcome you to one or both sessions\, you&#39\;ll find the most value in attending both sessions.</em><br />\n<br />\n<strong>1: Managing Media: Grabbing Attention\, Oct. 26</strong><br />\nIn part one\, you will learn what elements to consider when pitching your story\, and how to:</span></span>\n\n<ul>\n	<li><span style="font-size:14px\;"><span style="font-family:arial\;">Identify the news potential in your business</span></span></li>\n	<li><span style="font-size:14px\;"><span style="font-family:arial\;">Understand what the media wants</span></span></li>\n	<li><span style="font-size:14px\;"><span style="font-family:arial\;">Learn the value of earned media and how it can complement your advertising plans</span></span></li>\n	<li><span style="font-size:14px\;"><span style="font-family:arial\;">Write a news release or news advisory in the proper format</span></span></li>\n	<li><span style="font-size:14px\;"><span style="font-family:arial\;">Reach the right media</span></span></li>\n</ul>\n<span style="font-size:14px\;"><span style="font-family:arial\;"><strong>2: Managing Media: Telling Your Business Story\, Nov. 2&nbsp\;</strong><br />\nIn part two\, using real examples and practice sessions\, you will learn to:</span></span>\n\n<ul>\n	<li><span style="font-size:14px\;"><span style="font-family:arial\;">Prepare for an interview for print or broadcast media</span></span></li>\n	<li><span style="font-size:14px\;"><span style="font-family:arial\;">Follow up after the feature</span></span></li>\n	<li><span style="font-size:14px\;"><span style="font-family:arial\;">Deal with media errors</span></span></li>\n	<li><span style="font-size:14px\;"><span style="font-family:arial\;">Maintain your media contacts</span></span></li>\n</ul>\n<span style="font-size:14px\;"><span style="font-family:arial\;">Presented by:<br />\nSusan Down runs an online news website for the Cowichan Valley called <a href="http://localeye.ca/about-us/" target="_blank">Local News Eye.</a> A newspaper veteran\, she was a popular feature writer and columnist at the Times Colonist before working as managing director of dailies for Newspapers Canada. She has been a regular contributor to the National Post and the Toronto Star. She also handled media relations for Royal Roads University.</span></span><br />\n&nbsp\;
LOCATION:Sands Funeral Chapel 167 Trunk Rd. Curb parking on Ypres St. pls.
UID:e.1867.4061
SEQUENCE:3
DTSTAMP:20260410T171902Z
URL:https://business.duncancc.bc.ca/events/details/pt-1-managing-media-for-business-susan-down-of-local-news-eye-10-26-2016-4061
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