The Power of Purpose | Taiji Brand Group

In this session, Caroll Taiji, Strategy Director of Taiji Brand Group, will show you The Power of Purpose.

Most of us know that a strong purpose is key to a happy, fulfilling life.  But few of us can apply the concept to create energized, aligned, high-performing organizations.  Creating a purpose-driven brand yields a purpose-driven organizations.  The process starts by engaging people in creating a clear message of shared purpose that permeates into the culture and gets everyone moving the same direction.  This forms the basis of a blueprint for a strong brand and a thriving organization that attracts and keeps the right people - employees, customers, members and volunteers - for all the right reasons. 

This session is preceded by a Networking & Coffee Break from 2:15 PM to 2:45 PM.  All individual session and full day symposium attendees welcome.

This session is part of For the Love of Nonprofits, a one-day professional development and networking symposium. You can register for this session, and other sessions, individually or you can purchase a FULL DAY PASS and save!


Caroll Taiji is an award-winning creative thinker and strategist with a depth of experience in developing purpose-driven brands that stand for something real and inspire deep loyalty. It's been almost 30 years since Caroll founded Taiji Brand Group, a strategic branding and communications consultancy, with her husband and business partner Wayne. Today, TBG employs 17 creative professionals, including strategists, writers, designers, web developers, videographers, photographers and social media specialists. The company operates on a virtual model, with half the team working from the Maple Bay office and others working remotely from elsewhere on the Island. Taiji's clients are even more widespread, located across Canada and in the US, UK and Central America.