Pt. 1 Managing Media for Business - Susan Down of Local News Eye
Join us for this two part series on Media Relations for Business. Presenter Susan Down is a seasoned editor, columnist, and writer with national credentials. She'll provide the specifics on developing a good relationship with media, getting their attention, and the best way(s) to tell your story.
While we welcome you to one or both sessions, you'll find the most value in attending both sessions.
1: Managing Media: Grabbing Attention, Oct. 26
In part one, you will learn what elements to consider when pitching your story, and how to:
- Identify the news potential in your business
- Understand what the media wants
- Learn the value of earned media and how it can complement your advertising plans
- Write a news release or news advisory in the proper format
- Reach the right media
In part two, using real examples and practice sessions, you will learn to:
- Prepare for an interview for print or broadcast media
- Follow up after the feature
- Deal with media errors
- Maintain your media contacts
Susan Down runs an online news website for the Cowichan Valley called Local News Eye. A newspaper veteran, she was a popular feature writer and columnist at the Times Colonist before working as managing director of dailies for Newspapers Canada. She has been a regular contributor to the National Post and the Toronto Star. She also handled media relations for Royal Roads University.
Images
Date and Time
Wednesday Oct 26, 2016
12:00 PM - 1:00 PM PDT
Session 1:
Wed. Oct. 26/17
Noon - 1 pm
Session 2:
Wed. Nov. 2/16
Noon - 1 pm
Location
Sands Funeral Chapel
167 Trunk Rd.
Curb parking on Ypres St. pls.
Fees/Admission
FREE to Members
$5 Non-members
Each session
Website
Contact Information
Please RSVP to 250.748.1111 or
Send Email
Printed courtesy of www.duncancc.bc.ca – Contact the Duncan Cowichan Chamber of Commerce for more information.
2896 Drinkwater Road, Duncan, BC V9L 6C2 – (250) 748-1111 – chamber@duncancc.bc.ca