Pt. 1 Managing Media for Business - Susan Down of Local News Eye

Join us for this two part series on Media Relations for Business. Presenter Susan Down is a seasoned editor, columnist, and writer with national credentials. She'll provide the specifics on developing a good relationship with media, getting their attention, and the best way(s) to tell your story.

While we welcome you to one or both sessions, you'll find the most value in attending both sessions.

1: Managing Media: Grabbing Attention, Oct. 26
In part one, you will learn what elements to consider when pitching your story, and how to:

• Identify the news potential in your business
• Understand what the media wants
• Learn the value of earned media and how it can complement your advertising plans
• Write a news release or news advisory in the proper format
• Reach the right media

• Prepare for an interview for print or broadcast media
• Follow up after the feature
• Deal with media errors
• Maintain your media contacts