Measure Your Marketing - Email for Results

Metrics - can be like magic. Have you wondered how reports and analytics can give you insight into your digital marketing success rate? This seminar will take you step-by-step through the amazing data generated by key online marketing tools - and give you tips how to use them more effectively.

In this seminar you will learn how email open and click-through reports help you know:

• Which of your products or services are hot, which are not

• Who is interested in what topics

• What calls to action will work for your customer audience

• The best times, days and ways to get the response you want

Presenter: Robyn Quinn, Big Bang Communications and Big Bang Analytics

                       President, Island Women in Science and Technology