Marketing a Business on Facebook

This course is designed for business owners looking to maximize results using Facebook as a strategic marketing tool. We'll start with an overview of some successful Facebook marketing campaigns as well as some not so successful ones and reverse engineer both. We will discuss the Pros & Cons of the platform and learn practical tips for time management, best practices, privacy issues, social media policy and risk management. Topics include: Branding, strategy, content development & curation, engagement, insights, building strategic lists, graphic design, best apps, Facebook Ads and more. This hands-on course is designed for students to follow a learning-by-doing structure in our computer lab. Prerequisite: Designed for confident, intermediate computer users.

VIU Instructor Mark Collins 
MAC 5 Web Design & Marketing