Search Engine Optimization (SEO) is the method of getting your website or blog found on search engines like Google or Bing. This course covers all the basics needed to give you a leg up on your competition! Topics include keyword research, content development, on-site optimization, off-site optimization, link building, sitemaps, helpful plugins and tools, webmaster tools, analytics, automation, social integration and more. Please note ? this class is designed for confident, intermediate computer users. Laptops and tablets are welcome.