Attracting New Clients with a Mindfully Designed Website and Marketing Plan | Lunch N Learn

Being “mindful” means that you are conscious or aware of the present moment. Although we don’t often hear about mindfulness in business, it’s very important when it comes to your marketing and website. Why? When you’re mindful of what you’re creating you consciously choose how you want someone to feel when they interact with your business. This gives you more likelihood of creating a customer out of a visitor. A mindful marketing plan and website design include choosing language, imagery, colours, and fonts to set the tone for the experience your potential clients have with your business. Join Paul and Jillian to learn how to create a mindfully-designed website and marketing plan for your business!
 
Paul Mycroft is a professional web designer who has been building websites for over 20 years and providing email marketing for 14. His company also provides WordPress care plans to over 100 clients per month and email marketing to over 75 from across North America.

Paul believes in building mindful websites, focussing on how they “speak” to their visitors and what “voice” should be prominent. Design is crucial, from the initial site map to fonts, imagery and colours used, mobile optimization to speed and SEO.

Originally from the UK, he has lived in the USA for 14 years and Canada for 14, now residing in Ladysmith with his family.
 

Jillian Lawrence is a local marketing expert who creates custom marketing plans for her clients that align with their business goals and personality. She is a strong believer that you don't have to do what everyone else is doing to create success. She teaches her clients to market with their unique strengths and redefine success and how it's measured. 
 
Jillian and her husband have 2 children and have lived in the Cowichan Valley for the last 14 years.